Archive

July 1st 2009

Invacare is delighted to announce the rebirth of the Rea product group brand across Europe.

The brand has a new marketing focus and a new logo: we have renewed our commitment to communicating our competencies and what the Rea brand stands for in a strong and compelling way.

It is time to make a firm statement about our unique achievements and benefits, which include technical features such as the Dual Stability System, our cost-effective and consumer-orientated cross compatibility among products, not to mention the durability and reliability of the Rea range.

We have many reasons to be proud of our expertise in wheelchair seating and positioning. Rea wheelchairs represent:

• Experience: over 50 years of expertise in wheelchair solutions.
• Innovation: one of the first to use body length compensation in backrest and leg rests.
• Stability and safety: Rea remains one of the few products that use weight-shifting tilt-in-space seats, proven to be safe and secure.

We will bundle Rea strengths in a more visible manner than we have done in the past.

We are proud to introduce our new logo - a striking, easily-recognisable symbol that represents the new positioning of the Rea product group.

The Rea website will feature up-to-date, targeted and rich content; from clinical information to product training programmes, a wheelchair assessment video, product information, news and more.